In case you launched your business using the intention of processing all sales over your ecommerce website, most likely you long ago discarded any thoughts of opening your own personal brick and mortar.
However, it pays to become flexible and also to explore new options when one thinks of meeting your visitors where they‘re. A working example is that the online-to-offline movement where online retailers are connecting on their local communities through short-term retail locations, otherwise referred to as pop ups. To assist you make a choice about pursuing a pop up leasing strategy, listed below are the professionals and cons of online sales versus selling via a pop-up shop :
Whenever you conduct business online, several company with your category, or that‘s focused in your demographic, will be your direct competitor. Upon the contrary, opening a brand new pop-up shop lets you engage an infinitely more targeted audience.
One potential con when opening a pop up is that the investment that‘s required. Operating your web store can never cost greater than a bricks-and-mortar shop, no matter square footage.
However, when opening a pop-up store, you‘re benefiting coming from the foot traffic that will permit for real customer engagement and feedback, and also the opportunity to create a lasting impression with both existing and future shoppers. All this comes together with the potential in order to make more profit, especially in case you properly promote the space and engage shoppers.
A pro for pop-up shops is the fact that they tend to be more personable than online stores. People adore to talk to a real individual when picking out items to purchase. However, a con is customers may need to wait their turn in line before they could ask you an issue or have a purchase. Busy shoppers that have limited time inside a store will gravitate towards the online version.
Still, you are able to rely on making much more connections with customers with your pop up shop than via your web store. An example of boosting engagement with your temporary retail store is running live demonstrations in front in an audience of avid shoppers.
Sure, you are able to put how-to videos showing potential customers how you can best use your product, or write a blog post explaining how you can best wear your latest clothing item for Spring. But videos and blog posts is unable to answer questions upon the spot.
In contrast, a pop-up shop provides you ample opportunity to carry out product demonstrations that you may tailor to the folks right in front individuals. What’s more, when many people inside the retail setting see you giving demonstrations, they could wonder what all of the fuss is about and are available and join the crowd, therefore extending your reach and selling potential.
Not must you rely solely in your online store in order to make those much needed customer connections. For information on ways to grow your company and extend your brand inside the marketplace by leasing a pop-up shop, we invite one to consult with one among our leasing professionals at Westfield POP today.